July 1, 2005
IntegraSys, a Frisco, Texas, business unit of
Fiserv Inc. and a provider of information technology services to credit unions announced that it has been selected as one of the world's best rebrands in the first annual ReBrand 100 Awards.
A rebrand is defined as the repositioning, revitalizing, restructuring or redesign of some or all of an existing brand's assets to address strategic business goals. ReBrand 100 recognized IntegraSys for the development and implementation of the 'IT works' brand, which enabled the 30-year-old company to successfully reposition itself in the credit union technology market following its acquisition by Fiserv with a unique presence, a strategic promise, and a fresh approach.
Unique among awards, ReBrand 100 analyzes the before and after state of the rebrand, and assesses its impact on strategic business goals and target markets. Organizations representing 11 countries and 45 industries entered the first annual awards program which was judged by an international panel of 10 industry experts called jurors. Award winners span a wide range of markets and include notable organizations such as Procter & Gamble, Ford Motor Co., and Ernst &
'When we became part of the Fiserv organization, we recognized that we were at a significant threshold for our company--one that afforded us tremendous opportunity to reinforce our leading marketplace position and put a stake in the ground that clearly defined not only who we were and what we had done, but the promise of what we could deliver going forward for our customers,' said Sara Brooks, senior vice president for strategy, marketing and offerings development for IntegraSys. 'Our selection as one of the ReBrand 100 award recipients reaffirms the effectiveness of the IT works brand in conveying those messages and creating an even stronger connection with our credit union customers.'
Designed in partnership with Dallas-based advertising agency AvreaFoster, IntegraSys' 'IT works' campaign drives home the messages of flexibility, teamwork, innovation and proven technology using a combination of print ads, marketing collateral, trade show graphics, direct mail, newsletter, and Web elements that feature a bold red and black color scheme with striking black and white photography. The IntegraSys campaign is featured alongside other 2005 award winners in an online gallery and published in the ReBrand 100 Annual, available at