The recession is shrinking a lot of things, including many credit union marketing budgets. In an attempt to use their precious marketing dollars more efficiently and to reach younger potential members, credit union marketers are embracing the digital world.
It’s the world where your members and potential members live. It’s where they do research on financial products and services and where they quickly tell family, friends, and colleagues about their findings.
About 65% of consumers report having had a digital experience that influenced their opinion about a brand, according to a survey by Razorfish. In addition: