Nearly 400,000 Chase Bank customers have opted to receive their monthly checking and savings account statements in Spanish due to extensive outreach efforts.
“It’s essential for consumers to understand what the bank is telling them about their money,” says Rebeca Vargas, head of multicultural marketing. “Providing Spanish-language bank statements further demonstrates Chase’s commitment to helping this community with their financial matters.”
Chase also creates special promotions around holidays and events, such as Cinco de Mayo—commemorating Mexico's victory at the Battle of Puebla in 1862—and Hispanic Heritage Month in October.
The efforts have resonated with customers, sometimes generating sales increases of more than 100%.
“We listen to our Hispanic customers, and we understand how much they value receiving information, materials, assistance and offers that are relevant and respectful of their language and cultural needs,” Vargas adds.
Chase offers several touchpoints for customers who prefer to communicate in Spanish:
View Chase’s Spanish-language bank statements TV spot.