Donated advertising for the “NCUA-safe” multimedia public education campaign has topped $2.6 million in the three months since its initiation, the National Credit Union Administration (NCUA) reports.
The campaign, featuring nationally-known personal finance expert Suze Orman, combines 30- and 60-second television and radio ads, and outdoor and indoor posters touting the safety of federal insurance for credit union member deposits.
Results through Dec. 20:
The total donated campaign value is $2,613,826.
The “NCUA-safe” campaign will continue throughout 2011.