2011-2012 CU Environmental Scan
With constant changes in the economy, strategic planning has become much more than an annual event.
Rely on CUNA’s Credit Union Environmental Scan (E-Scan) resources to guide your credit union’s decisions the entire year.
The new Credit Union E-Scan Strategic Planning Package provides all the E-Scan resources at a discounted package price, including:
Visit escan.cuna.org/planning for information on all E-Scan products.
Member & Potential Member Research
To add members, it’s essential to understand your market. The 2011-2012 National Member Survey and the 2011-2012 Survey of Potential Members can help you gain a competitive edge.
Gain an understanding of trends involving members’ and potential members’ loyalty to their financial institution and their use of financial services. It’s information designed to help you develop the right strategies to grow your credit union.
To learn more, visit cuna.org/memsurvey.
Empower Members to Handle Debt
Rely on these resources to help members maintain control of their credit cards and loans:
PowerOverDebt: Break the Debt Cycle (Stock No. 29912). With credit card offers on the rise, your members could easily slip into bad credit habits, reducing their credit scores and your loan opportunities.
CUNA now offers this new member seminar kit, to provide the tools to help members manage debt.
The kit informs members about:
Educating your members now will ensure they have good credit habits—and solid credit scores—to be profitable, responsible borrowers in the future.
Visit buy.cuna.org and select “member seminar kits,” or enter the stock number in the search bar.
Switch & Save with a Credit Union Card drive-up envelope (Stock No. 29906). Use this drive-up envelope to point out that a credit union credit card is a better deal. For the full list of drive-up envelopes, visit buy.cuna.org and select “drive-up envelopes” under “member education.”
Design Your Spending Plan: Budget Blueprint handbook (Stock No. 25150). Many consumers practice poor money management—living paycheck to paycheck, and using credit inappropriately. Help your members understand how to plan, save, and budget for the future with this handbook.
For the full list of member education handbooks, visit buy.cuna.org and select “handbooks & activity books” under “member education.”
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