It’s essential that a publication stay closely aligned with the informational needs of its subscribers. This is a top priority at Credit Union Magazine, and we have multiple ways of doing that:
We recently hired Readex Research, Stillwater, Minn., to conduct a readership survey, which we do annually. We just received the results, and here’s what the Readex survey found:
It’s important for us understand what topics you’d like us to be researching and writing about. It’s also important for us to understand how you’d like to consume that information—print, PC, tablet, or smartphone.
Just as you use multiple channels to deliver financial services to your members, so must we use multiple channels to deliver our editorial content to our subscribers. To give you multiple options for reading Credit Union Magazine, we recently developed an iPad app and are offering it free to all subscribers at creditunionmagazine.com/app.
As we continue to refine our electronic delivery channels, please let us know how we’re doing and how we can improve.
STEVE RODGERS is editor-in-chief of Credit Union Magazine.