New Mexico may be known as the “Land of Enchantment,” but many of the state’s residents are less than captivated with their low-paying jobs and limited resources.
U.S. New Mexico Federal Credit Union in Albuquerque has served people of modest means—defined as four-person households earning less than $45,000 per year—since its founding in 1935. But several years ago it re-examined how to reach out to this group.
One new approach the credit union took was to form a committee of 30 volunteer employees, called the “Serve More Members of Modest Means,” or MOMMs, committee.
The mission of this committee is to identify and communicate the needs of these members, and then develop appropriate products and services. The committee focuses on different segments of the modest means population—age, income, employment status, and cultural concerns—and it serves as a think tank to develop new channels to serve these segments.
Employee training to recognize and serve modest means members is essential to U.S. New Mexico Federal’s success story. It provides training to each of its 200 employees from the Pacific Institute.
The training focuses on how staff can perform to the highest levels in both their work and personal lives. The cost is $1,000 per person and consists of two full days of training followed by a six-week break, and then an additional two training days.
The training is augmented by regular off-site meetings that all employees attend. This is a means to review strategic objectives as well as how the credit union is performing, says Phil Forbert, marketing manager. “This gives us an idea of how well we are doing and, if needed, what we can do to get back on track.”
The CEO and other senior managers also meet with groups of employees to discuss the strategic plan and how it will affect all staff.
An essential part of training helps staff understand how to recognize those of modest means in a way that is sensitive to their needs.
“We are trained to recognize patterns in a member’s credit history,” Forbert explains. “While our demographics are varied, there are many members who are underemployed.”
One member who was laid off and then moved to Alaska for a new job exemplifies how the organization puts its “people helping people” philosophy into daily practice. The member was paying 22.9% interest for an auto loan and reached out to Forbert for help.
“We got him a car loan at 9.9%, so he went from paying $450 a month to $325 a month,” he says. “When you help someone like that, you get a member for life.”
The credit union also offers a “skip-a-payment” option that members can use twice a year if they’re to date on their loan payments. This option is used judiciously.
“We don’t always advise using skip-a-payment,” says Forbert. “If a member appears to be at risk of putting him or herself in a tough spot financially, we will strongly advise against it. The program is designed more for handling the little emergencies we all tend to have.”
Although loan officers follow prudent underwriting guidelines when lending to members of modest means, they’re empowered to consider the nature of derogatory credit reports and payment and income histories. Lenders are encouraged to look for ways to creatively structure loans, make reasonable exceptions, and offer affordable alternatives to help members of modest means.
Other ways U.S. New Mexico Federal serves members of modest means: