Author Jim Stengel (left) and Cisco Malpartida Smith talk about the importance of having a brand built on ideals. That’s the central theme of Stengel’s book, “Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.”
Stengel signed copies of his book during a reception in the Exhibit Hall.
Bill Merrick is deputy editor of Credit Union Magazine. Follow him on Twitter via @CUMagazine.