Each year, the CUNA Marketing and Business Development Council highlights the credit union movement’s most innovative marketers with Diamond Awards.
What makes a winning entry?
“The ones I find particularly interesting are those that don’t have much of a budget,” says Amy Wickham, assistant vice president of marketing communications for Dupaco Credit Union, Des Moines, Iowa. “You don’t need to have a billion dollar budget to pull off some very cool things and get your message across.”
“It’s nice to see financial institutions taking on an edgier tone with their marketing to cut through the clutter and attract peoples’ attention,” adds Aaron Gregerson, manager of marketing and business development for General Mills Federal Credit Union, Minnetonka, Minn.
What do other Diamond Award judges look for? Watch now: