Standing behind the "Unite for Good" shared vision for the credit union movement means "we can achieve great things together," CUNA President/CEO Bill Cheney told THINK Conference attendees this week in Chicago.
To achieve this vision—where all Americans choose credit unions as their best financial partner—credit unions must:
Remove barriers by actively participating in credit union grassroots activities and the political process.
Create awareness by expanding your credit union's outreach and image in the community.
Foster service excellence by offering a complete set of forward-looking and constantly improving financial services to members of all backgrounds and life stages.
Fostering service excellence might be the most difficult but the most important, Cheney says.
It's difficult because credit unions already deliver outstanding service, and surveys repeatedly support this. But consider these seven action steps:
1. Provide convenient locations.
2. Offer and promote reasonable fees and free checking.
3. Make easy online access and online banking services a priority.
The Department of Labor will publish its final rule Wednesday regarding employees’ eligibility for overtime pay--a rule which CUNA believes will have unintended negative consequences for credit unions, particularly smaller credit unions and those in non-metropolitan areas.
Further CUNA analysis of the U.S. Department of Labor’s overtime rule found minor relief, but CUNA remains concerned about the increased burden on credit unions. Several CUNA-suggested changes were included in the final rule.
Six federal agencies published guidance last week designed to ensure all depository institutions are aware of expectations when it comes to deposit reconciliation. CUNA’s compliance explains what it means for credit unions in a recent CompBlog post.