Standing behind the "Unite for Good" shared vision for the credit union movement means "we can achieve great things together," CUNA President/CEO Bill Cheney told THINK Conference attendees this week in Chicago.
To achieve this vision—where all Americans choose credit unions as their best financial partner—credit unions must:
Remove barriers by actively participating in credit union grassroots activities and the political process.
Create awareness by expanding your credit union's outreach and image in the community.
Foster service excellence by offering a complete set of forward-looking and constantly improving financial services to members of all backgrounds and life stages.
Fostering service excellence might be the most difficult but the most important, Cheney says.
It's difficult because credit unions already deliver outstanding service, and surveys repeatedly support this. But consider these seven action steps:
1. Provide convenient locations.
2. Offer and promote reasonable fees and free checking.
3. Make easy online access and online banking services a priority.
The new mortgage servicing rule from the CFPB clarifies the frequency of required written early intervention notices. A mortgage servicer must provide notice to a delinquent borrower no later than the 45th day of the borrower’s delinquency.
It is imperative that Congress take action to eliminate the negative consequences of last year’s changes to the Telephone Consumer Protection Act, CUNA wrote to a House subcommittee conducting a TCPA hearing Thursday.
CUNA Chief Advocacy Officer Ryan Donovan discusses this week's congressional activities, as well as advocacy strategies for the CFPB's short-term, small-dollar loan proposal in this week's Advocacy Update video.