Training & Events
Policies and Issues
Payments & Technology
Get Daily Updates
Credit Union Magazine
CU Rock Stars
Nominate a CU Rock Star
Photo Submission Guide
2014 Rock Stars
2013 Rock Stars
» The Bottom Line About Branding
The THINK Conference
The Bottom Line About Branding
Five takeaways from John Costello's THINK Conference presentation.
May 12, 2013
Five takeaways on branding, according to John Costello, president of Dunkin' Brands:
assess what's working and what's not.
2. Differentiate or disappear
: Why should consumers choose you over all other choices ? Strong brands have a clear point of product and brand differentiation.
a 360 approach to meeting member needs.
4. Think long-term
—invest in your brand. Brand building has to sell, and sales tactics have to build your brand.
5. Build a team
bigger than yourself. Great teams equal great results. Surround yourself with the right people.
Costello addressed attendees of the
this week in Chicago. The conference, sponsored by CO-OP Financial Services, concludes Thursday.
The Evolution of an ATM Network
Unite for Good
Post a comment to this article
(will not be displayed)
Report Abusive Comment
Thank you for helping us to improve our forums. Is this comment offensive? Please tell us why.
The High-Touch Contact Center
Technology is transforming CU call centers and increasing member expectations.
The State of Digital Wallets
Despite plenty of progress, a long road lies ahead.
Leverage Fintech Innovation
Many CU leaders are now considering partnerships.
Compliance: How does your CU do with MDD checklist?
CUNA compliance experts remind credit unions that there are only 18 months left until a new Member Due Diligence rule goes into effect on May 11, 2018.
NCUA posts CUNA-sought exam guidance for MBL rule
CUNA-sought examination guidance on the NCUA's new member business lending rules, which go into effect in January, was released today by the agency.
7 key takeaways from Money 20/20
Blockchain was a main topic at the conference, and there was no loss of enthusiasm for the technology.
Tweets from @CUmagazine and @newsnowlivewire
you have a plan for onboarding new senior leaders?