Training & Events
Policies and Issues
Payments & Technology
Get Daily Updates
Credit Union Magazine
CU Rock Stars
Nominate a CU Rock Star
Photo Submission Guide
2014 Rock Stars
2013 Rock Stars
» The Bottom Line About Branding
The THINK Conference
The Bottom Line About Branding
Five takeaways from John Costello's THINK Conference presentation.
May 12, 2013
Five takeaways on branding, according to John Costello, president of Dunkin' Brands:
assess what's working and what's not.
2. Differentiate or disappear
: Why should consumers choose you over all other choices ? Strong brands have a clear point of product and brand differentiation.
a 360 approach to meeting member needs.
4. Think long-term
—invest in your brand. Brand building has to sell, and sales tactics have to build your brand.
5. Build a team
bigger than yourself. Great teams equal great results. Surround yourself with the right people.
Costello addressed attendees of the
this week in Chicago. The conference, sponsored by CO-OP Financial Services, concludes Thursday.
The Evolution of an ATM Network
Unite for Good
Post a comment to this article
(will not be displayed)
Report Abusive Comment
Thank you for helping us to improve our forums. Is this comment offensive? Please tell us why.
Good to Grow
CUs achieve impressive growth by investing in their communities.
Leverage Members’ Voices
Push for regulatory relief using tools like the CUNA Members Activation Program.
Same-day ACH debit payments promises added volume but demands added diligence.
Sell your ideas to the CEO: 5 steps
Bringing new initiatives to the CEO requires fresh ideas and an understanding of strategic objectives.
Tell your story; live your mission
No matter where you work there are opportunities to share the CU story.
CUNA-backed resolution repealing arbitration rule passes House
The House passed a CUNA-backed resolution of disapproval Tuesday for the CFPB's arbitration rule. CUNA has a number of concerns with the rule, and sent a letter of support in advance of the House vote.
Tweets from @CUmagazine and @CUNA_News
your credit union developed a training program for employees that will prepare the credit union to avoid cyberattacks?