Training & Events
Policies and Issues
Payments & Technology
Get Daily Updates
Credit Union Magazine
CU Rock Stars
Nominate a CU Rock Star
Photo Submission Guide
2014 Rock Stars
2013 Rock Stars
» The Bottom Line About Branding
The THINK Conference
The Bottom Line About Branding
Five takeaways from John Costello's THINK Conference presentation.
May 12, 2013
Five takeaways on branding, according to John Costello, president of Dunkin' Brands:
assess what's working and what's not.
2. Differentiate or disappear
: Why should consumers choose you over all other choices ? Strong brands have a clear point of product and brand differentiation.
a 360 approach to meeting member needs.
4. Think long-term
—invest in your brand. Brand building has to sell, and sales tactics have to build your brand.
5. Build a team
bigger than yourself. Great teams equal great results. Surround yourself with the right people.
Costello addressed attendees of the
this week in Chicago. The conference, sponsored by CO-OP Financial Services, concludes Thursday.
The Evolution of an ATM Network
Unite for Good
Post a comment to this article
(will not be displayed)
Report Abusive Comment
Thank you for helping us to improve our forums. Is this comment offensive? Please tell us why.
A New Day for Reg Reform
Much-needed regulatory reform may be in store for CUs under a Republican Congress and a new administration.
Building Pathways to the Board
Recruit members as associate directors to diversify your board's composition and skills.
Champions for CU Beliefs
Our CU Heroes' passion lies in spreading CU values and improving their communities.
Small CUs: A Member's Lifeline
Regulatory burden is making it difficult for small CUs to do what they do best--serve members.
Interchange wars: Why ‘top of wallet’ is no longer enough
The new Holy Grail is 'top of app,' and it’s an area where the giant issuers have staked an early lead.
Compliance: Floor rates for variable-rate open-end loans
CUNA’s compliance staff went back to basics in a recent CompBlog entry examining floor rates on variable-rate open-end loans. These rates are governed by the Credit Card Accountability and Disclosure (CARD) Act.
PODCAST: Create products that generate emotion
'You're selling [customers] what you're selling them because of their interests, not your best interests,' says former Apple brand evangelist Guy Kawasaki.
Tweets from @CUmagazine and @newsnowlivewire
Should Be the 2017 CU Hero of the Year?