►Nearly half (49%) of respondents ages 18 to 24 are currently in college.
►College students are more likely than noncollege students to be credit union members (25% versus 17%).
►College students are much more likely than noncollege students to have bank accounts (83% versus 62%).
►The banks these two groups use have identical Net Promoter Scores (scores of -1% ).
This means banks have as many “promoters” among these two groups as they have “detractors.”
The Net Promoter® model is a tool Satmetrix developed for loyalty assessment. It asks consumers one question: How likely would you be to recommend your credit union (or bank) to friends, family members, or co-workers?