South Carolina Federal Credit Union has launched a new program to arm young adults with the knowledge to help them navigate their financial futures.
Designed for consumers age 25 and under, “smpl.” is the next evolution of the former Young and Free® South Carolina program.
South Carolina Federal left this franchised program to bring its events, educational outreach, and financial literacy initiatives in-house, and give them a more regional focus.
The smpl. program focuses on in-class sessions, community philanthropic work, and fun networking events to reach the under-25 demographic in its realm.
It aims to make finances approachable by providing clarity and comfort with basic savings, credit, and money management techniques.
The program officially launched with a kickoff party Friday, Sept. 13, at a local entertainment center.
"The response has been fantastic," says Meredith Siemens, vice president of corporate communications for the $1.3 billion asset credit union. "Our launch party had around 150 folks from our 25 and under demographic."
Bill Merrick is deputy editor of Credit Union Magazine. Follow him on Twitter via @CUMagazine.