"Consumers want to do business with companies that solve problems for them, so your brand should promise to solve problems," Peter Sheahan tells attendees of BAI's 2013 Retail Delivery Conference in Denver on Thursday.
"It's important that your financial institution take more controlled risks because action always precedes clarity," says Sheahan, who wrote the bestselling books "Flip" and "Generation Y".
With the first of four debates between presidential and vice presidential candidates kicking off Monday night, CUNA is launching the next phase of its "Strong Credit Unions. Strong Middle Class" campaign, allowing stakeholders to share the credit union message.
CUNA continues to push for a delay in the Department of Labor’s overtime rule so the agency has time to fully assess the impact the plan would have on credit unions, especially smaller ones and those in non-metropolitan areas.