The proposed path to citizenship, a major function of the proposed immigration reform, could mean a virtual opening of the floodgates for new credit union members, particularly from among the fast-growing Hispanic community, says Miriam De Dios, CEO of Coopera.
She says reform promises to be good for the U.S. economy as a whole—and an excellent opportunity for credit unions to further develop financial relationships with current Hispanic members and to grow overall membership by attracting new Hispanic members.
What other reasons do credit unions have to care about immigration reform? Watch the video now.
Bill Merrick is deputy editor of Credit Union Magazine. Follow him on Twitter via @CUMagazine.