Denise Gabel, emcee for the CUNA Marketing & Business Development Council Conference in Orlando, urges CU marketers and business developers to "figure out your passion." Doing so helps people clarify their strengths and their professional and personal roles. CUs, she says, are clear about why they do what they do—to help members. "But sometimes they're off track regarding 'what' and 'how.'"
Bill Merrick is deputy editor of Credit Union Magazine. Follow him on Twitter via @CUMagazine.