How can CU marketers gain buy-in from front-line staff for their promotions? "Communicate and recognize, communicate and recognize, and repeat," says Michelle Hunter, vice president of marketing and business development for CU of Southern California and chair of the CUNA Marketing & Business Development Council Executive Committee. "Tell them how they're moving the needle and reward them," she said during a marketing panel discussion Thursday.
With the first of four debates between presidential and vice presidential candidates kicking off Monday night, CUNA is launching the next phase of its "Strong Credit Unions. Strong Middle Class" campaign, allowing stakeholders to share the credit union message.
CUNA continues to push for a delay in the Department of Labor’s overtime rule so the agency has time to fully assess the impact the plan would have on credit unions, especially smaller ones and those in non-metropolitan areas.