How can CU marketers gain buy-in from front-line staff for their promotions? "Communicate and recognize, communicate and recognize, and repeat," says Michelle Hunter, vice president of marketing and business development for CU of Southern California and chair of the CUNA Marketing & Business Development Council Executive Committee. "Tell them how they're moving the needle and reward them," she said during a marketing panel discussion Thursday.
CUNA wrote to the U.S. Department of Defense Tuesday requesting at least a 6-month delay in the Oct. 3 effective date for changes to the Military Lending Act rule. CUNA has pushed the DOD for guidance.