How can CU marketers gain buy-in from front-line staff for their promotions? "Communicate and recognize, communicate and recognize, and repeat," says Michelle Hunter, vice president of marketing and business development for CU of Southern California and chair of the CUNA Marketing & Business Development Council Executive Committee. "Tell them how they're moving the needle and reward them," she said during a marketing panel discussion Thursday.
The CFPB released the results of its survey on debt collection Thursday, prior to its discussion on the same topic. The survey, which consisted of 53 questions about first- and third-party debt collection, does not specifically identify credit unions.
The CFPB will discuss debt collection at a public event Thursday, scheduled to begin at 11 a.m. (ET). The event will feature remarks from CFPB Director Richard Cordray and will be streamed live online.