How can CU marketers gain buy-in from front-line staff for their promotions? "Communicate and recognize, communicate and recognize, and repeat," says Michelle Hunter, vice president of marketing and business development for CU of Southern California and chair of the CUNA Marketing & Business Development Council Executive Committee. "Tell them how they're moving the needle and reward them," she said during a marketing panel discussion Thursday.
The Office of the Inspector General for the U.S. Postal Service has issued a report examining the possibilities of the USPS offering affordable financial services products, with credit unions included in the mix.