How can CU marketers gain buy-in from front-line staff for their promotions? "Communicate and recognize, communicate and recognize, and repeat," says Michelle Hunter, vice president of marketing and business development for CU of Southern California and chair of the CUNA Marketing & Business Development Council Executive Committee. "Tell them how they're moving the needle and reward them," she said during a marketing panel discussion Thursday.
Consumer Financial Protection Bureau Director Richard Cordray will step down from the agency by the end of the month after serving since 2013. CUNA President/CEO Jim Nussle said CUNA looks forward to a new era at the bureau, one that takes credit unions’ structure and purpose into account during rulemakings.
Credit unions now have less than six months to come into compliance with FinCEN's Customer Due Diligence rule, effective May 11, 2018, which includes provisions on identifying the beneficial owners of legal entity accounts.