GAC showcased Unite for Good stories that embody CUs’ shared vision.
April 1, 2014
Accross the country, credit unions are working to achieve a shared strategic vision in which Americans choose credit unions as their best Financial partner. The vision takes root in credit unions’ shared values: collaboration, a focus on members, community involvement, and a dedication to financial well-being.
To guide credit unions to that vision, CUNA developed the Unite for Good campaign, introduced by CUNA President/CEO Bill Cheney at last year’s Governmental Affairs Conference (GAC).
Unite for Good focuses on three objectives:
1. Removing barriers;
2. Creating awareness; and
3. Fostering service excellence.
During the 2014 GAC in February, CUNA showcased the engagement with this initiative through banners and visual storyboards. Attendees received action checklists with ideas on how to achieve the objectives. They also could visit a “wall” to read Unite for Good stories, displayed on two doublesided, 8-foot by 10-foot panels in the Washington Convention Center’s atrium.
“The Unite for Good wall provided a perfect example of credit unions working toward a shared credit union vision,” says Jill Tomalin, CUNA executive vice president and chief operating officer. “The wide array of heartwarming, empowering, and inspiring stories embodies credit unions’ people-helping-people philosophy.
“The abundance of these stories illustrates that credit unions have embraced the Unite for Good campaign and that we’re actively engaged in improving the daily lives of our nearly 100 million members,” she adds.
Since the launch of the website, credit unions have submitted hundreds of stories showing how they’re working to achieve the system vision by participating in grassroots activities, expanding credit unions’ reach in the community, and improving financial services to members of all backgrounds and life stages.
“We encourage all members to participate, and share their own personal story,” Cheney says.
Examples of these credit union stories include:
Removing barriers. OSU Federal in Corvallis, Ore., has donated more than $32,000 to the Credit Union Legislative Action Council (CULAC) during the past two years.
Creating awareness. SC Telco Federal Credit Union partnered with Habitat for Humanity to build a home this summer in Greenville, S.C.
Fostering service excellence. Express Credit Union plays a significant role in Seattle’s new “Financial Empowerment Centers,” helping vulnerable consumers gain financial skills. And many credit unions, including Tyndall Federal Credit Union in Panama City, Fla., offered specialized loans for government employees during the sequester.
See more inspiring Unite for Good stories and photos on display during upcoming CUNA conferences, including the America’s Credit Union Conference, June 29-July 3, in San Francisco.