“I get really excited about the future growth of our industry,” said Samantha Paxson, looking back on the first two days of Think 14. The vice president of marketing for CO-OP Financial Services kicked off the third day of the conference by reviewing the results of a survey CO-OP sent to CU leaders and employees attending Think 14.
Most respondents felt that the CU movement needed more national awareness. Some ideas for generating mass excitement for the CU brand were a national ad campaign similar to the “Got Milk” ads and creating a product or financial service that was unique to CUs. When asked why these ideas weren’t happening, some of the responses were a lack of courage and a prevailing “old school” mentality.
As millennials emerge in the workplace, CU leaders modify their management approach and expectations.