When planning for the future, CUs have to provide members with what they want, said Ivan Askwith, a producer and consultant who was head of digital for Lucasfilm. The reason the railroad industry collapsed, Askwith said, is because “they thought they were in the business of railroads instead of transportation.”
To avoid a similar fate, CUs need to offer members what they want, tell them what they want to hear, and forge stronger connections with them. Drawing parallels to the world of entertainment and brands such as “Star Wars,” Askwith said members will use your services but fans “will evangelize for you.”
“When fans love something they actually fight for it,” Askwith said.
It is imperative that Congress take action to eliminate the negative consequences of last year’s changes to the Telephone Consumer Protection Act, CUNA wrote to a House subcommittee conducting a TCPA hearing Thursday.
Plaintiffs, including CUNA and certain state credit union leagues and credit unions, urged a Pennsylvania federal judge today to reject Wendy’s Co. request to dismiss a class action lawsuit against the fast-food giant.
While CUNA’s Compliance Community and CompBlog are the credit union community’s premier source for the latest compliance information, CUNA’s compliance staff will also be going “back to basics” on the second and fourth Wednesday of each month.