We are living through the age of branding, according to Debbie Millman, president, design division at Sterling Brands. "Branding has become key to any message, whether internal or external," Millman said.
Unlike in the past, today people don't look at new brands to communicate ineffable qualifities and associations, they want to know, "How is this going to make a difference in my life?" Millman said. CUs should think about how to communicate their unified brand because even the term "credit union" can be vaguely menacing--"the word 'credit' especially," said Millman--and not enough people know what "credit union" means.
The House voted Thursday in favor of an appropriations bill that contains several major victories for credit unions. It does not place NCUA under the appropriations process, and makes significant changes to the CFPB.
The House approved by voice vote Wednesday an amendment removing language placing NCUA under the appropriations process from H.R. 3354, a major victory for CUNA, leagues and credit unions who advocated strongly in support of the amendment.