We are living through the age of branding, according to Debbie Millman, president, design division at Sterling Brands. "Branding has become key to any message, whether internal or external," Millman said.
Unlike in the past, today people don't look at new brands to communicate ineffable qualifities and associations, they want to know, "How is this going to make a difference in my life?" Millman said. CUs should think about how to communicate their unified brand because even the term "credit union" can be vaguely menacing--"the word 'credit' especially," said Millman--and not enough people know what "credit union" means.
FinCEN issued a list last week of frequently asked questions regarding Customer Due Diligence requirements for financial institutions. The document contains 24 sets of questions and answers, which are also available on. CUNA’s CompBlog .
The NCUA board voted Thursday to adopt the agency’s strategic plan for 2017-21 that includes updating the agency’s goals for examinations. While this change does not immediately credit unions' exam cycle, it sets the stage for later improvements.