We are living through the age of branding, according to Debbie Millman, president, design division at Sterling Brands. "Branding has become key to any message, whether internal or external," Millman said.
Unlike in the past, today people don't look at new brands to communicate ineffable qualifities and associations, they want to know, "How is this going to make a difference in my life?" Millman said. CUs should think about how to communicate their unified brand because even the term "credit union" can be vaguely menacing--"the word 'credit' especially," said Millman--and not enough people know what "credit union" means.
Since CUNA’s compliance staff compiled a list of changes in mortgage interest reporting under the IRS’s Form 1098, several questions have arisen. CUNA’s compliance staff has been able to connect with a coalition of consumer mortgage lenders to provide answers.
Following its groundbreaking comprehensive study on regulatory burden, CUNA released its new Regulatory Burden Calculator that allows individual credit unions to assess the impact of regulation on their operations.
After months of advocacy by CUNA, the CFPB Thursday wrote to CUNA announcing it will initiate a rulemaking this summer to address issues with the bureau’s Truth in Lending Act-Real Estate Settlement Procedures Act integrated disclosures rule.