Contributions to charities and nonprofits should be part of any successful marketing plan, said Philips McCarty, during a session about CU differentiation.
McCarty, founder of Good Scout Group, said 90% of consumers—and especially millennials—want companies to talk about the causes they support.
CUs shouldn't be afraid to tout the good they're doing and use strategic philanthropy as part of their marketing, McCarty said.
WASHINGTON (5/4/15, UPDATED 1:45 p.m. ET)--Building on the success credit union advocates are having in getting data breach legislation introduced in the U.S. Congress, today CUNA launches a new call to action to garner support for the recently introduced House Data Security Act of 2015 (H.R. 2205).