Great social media strategies don't occur accidentally, social media maven Amber MacArthur explains.
"Have a plan in place, a long-term strategy to achieve your goals and objectives—don't just jump in!" she says.
MacArthur shared many nuggets of wisdom last week during CUNA's first-ever Twitter chat, offering a preview of the topics she'll address as a keynote speaker at the 2014 America's Credit Union Conference (June 30 through July 3 in San Francisco).
For an abbreviated recap of the chat, view the tweets below.
CUNA conducted a second live Twitter event last week through the @ASmarterChoice handle—a #CashChat with personal finance expert Tarra Jackson (@MsMadamMoney). Check out the CUNA Storify page that recaps Jackson's tips, and look for more #CUNAChat opportunities in the near future.
@CUNA Q1a The plan should include what you're trying to achieve / how to get there - most importantly, what type of content will you push...— amber mac (@ambermac) June 9, 2014
Not only does absenteeism affect your bottom line, it increases everyone’s workload.