In her 2010 book, Amber MacArthur wrote about the ABCs of social media: Authenticity. Bravery. Consistency.
And during her General Session keynote Wednesday, MacArthur admits, “about 70% in that book is irrelevant today.”
That’s why when she discusses social media and technology trends, she quotes race car driver Mario Andretti: “If everything seems under control, you’re not going fast enough.”
In the photo above, MacArthur and CUNA Chairman Dennis Pierce take a selfie with nearly 1,200 ACUC attendees.