CUs are in serious need of a youth movement, says Tim McAlpine, president of Currency Marketing, during a Discovery Session Wednesday afternoon.
“The average age of a CU member is now 48 years,” he says. “That should be a major concern.”
Many of the 76-million strong baby boomer generation are retiring, and the generation following Generation Y—Gen Z—currently has only 23 million members. It’s not likely to ever surpass 50 million, McAlpine says.