Nontraditional competitors are disrupting the traditional CU business model, says James Robert Lay, CEO of CU Grow, during a Discovery Session Wednesday afternoon.
The remedy: Digital “storyselling” he says.
“Use member stories to position your products beyond features,” Lay advises. “People trust people.”
A U.S. District judge Monday dismissed three lawsuits--including one by the National Credit Union Administration--brought against U.S. Bank National Association and Bank of America, National Association regarding their duties as trustees of residential mortgage-backed securities.