Disrupt--or be disrupted. That's the message PSCU's Fredda McDonald stresses during an Industry Trends/Best Practices Session Wednesday.
Disruption is happening everywhere--transportation and payments, for example. She pointed out that the Uber--which brings a car service to you at locations in major cities around the world via its app--has created 20,000 new jobs in 2013. Imagine Uber's effect on the taxi companies in these cities, she says.
"Once you order the service, you pay for it through the app, too," says McDonald, executive vice president and chief creative officer. Which financial relationship will members be using to pay for these and other similar purchases? Work to ensure members use accounts through their CU to build loyalty and trusted relationships, she says.