CUNA Chairman Dennis Pierce (center) and fellow CUNA Board members Ed Williams (left) and John Graham took part in the ALS Ice Bucket Challenge Tuesday morning at the CUNA campus in Madison, Wis.
The trio accepted the challenge from Tom Dorety, president/CEO of Suncoast Credit Union in Tampa, Fla.—and in turn nominated all credit union CEOs across the country.
Williams and Graham also serve on the National Credit Union Foundation Board.
"ALS is a very dehabilitating disease, and we want to be supportive of the opportunity to find a cure," says Pierce, who notes a close friend of his died as a result of the disease. "This is our way of giving back."