In Congress and in state legislatures, credit union staff and volunteers work tirelessly to cultivate strong grassroots and political action programs.
Building relationships with elected officials isn’t seasonal. It requires constant effort and focus. Credit unions might take different approaches to accomplishing their goals, but the goals are the same: preserve credit unions’ not-for-profit model and lighten a stifling regulatory burden.
This requires educating elected officials about the credit union structure, communicating stories of service excellence, demonstrating the direct and indirect costs of increasing regulations, and even holding fund-raisers for credit union-friendly candidates (“Political advocacy pointers,” p. 21).
These tireless advocacy efforts are paying off as credit unions continue to garner supporters on both sides of the aisle, CUNA’s legislative advocacy team says.
Credit Union Magazine takes a closer look at some of the movement’s champions—those legislators who stand out in the crowd—along with their positions and the actions they’ve taken on behalf of credit unions.