With midterm elections looming, credit union leaders took advantage of the congressional recess to meet with legislators during August visits to their home districts.
These visits offer a golden opportunity to advocate for credit union issues with policy makers back on their home turf, complementing Hike the Hill efforts in Washington, D.C.
“Building relationships with lawmakers, sharing credit union concerns, and telling our story is crucial for the future of the credit union industry,” says Rick Nichols, president/CEO of $99 million asset River Region Credit Union in Jefferson City, Mo.
Removing barriers by actively participating in grassroots activities and the political process is one of the three pillars of the Unite for Good campaign, which aims to realize the vision that “Americans choose credit unions as their best financial partner.”
Why is political advocacy important? Attendees at the recent Cornerstone Credit Union League Legislative Summit offered these responses:
Schedule a visit with your congressional or state representative to establish or further a professional relationship. Tell them about credit unions’ 100 million memberships milestone, your commitment to providing low-cost products and services and financial literacy— particularly to the underserved or unbanked—and any of your other notable achievements and initiatives. Then share your story from those interactions at uniteforgood.org.
As a blueprint for your meetings, consider these recent interactions