At the 2014 World Credit Union Conference, World Council of Credit Unions challenged the movement to add 50 million more members by 2020. To reach this goal, young adult membership growth is crucial.
Successful credit unions from around the world presented these 10 initiatives during the conference’s educational sessions:
1. Design products for life transitions. “Credit unions have always designed products by identifying member goals and helping them achieve them,” said Brian Branch, World Council president/CEO, in his opening address.
Keep in mind young adults undergo costly life transitions as they pursue an education or start a career.
Help young members get to the next stage.