Attracting new talent to the credit union movement is an issue that won’t go away, says James Marshall, leader of The Cooperative Trust.
“Without young members, young professionals, and young volunteers, the credit union system will struggle to compete and survive in the world’s most diverse and difficult market: finance,” he said.
Marshall kicked off a general session called “Developing Lending Talent” during the recent CUNA Lending Council Conference in San Diego.
“We need young adults to be the members, directors, and CEOs of our future,” he said. “It’s exciting to see the CUNA Lending Council recognizing the importance of young adults.”
Following Marshall’s introduction, members of The Cooperative Trust’s “Crashers,” a group of young credit union professionals, presented their ideas on how the credit union movement can attract, develop, and retain new talent.
• Creating a “lender in training” program that allows young professionals to rotate through the credit union and receive coaching, training, and mentoring;
• Providing home down payment assistance to young professionals in return for a certain length of service; and
• Implementing an app that allows young professionals to track their progress toward work goals.
Marshall encouraged lending professionals to share their expertise with the Crashers. “Reach out and share some advice or anecdote. Our Crashers are hungry to learn.
“You never know—you might learn a thing or two, too.”
Bill Merrick is deputy editor of Credit Union Magazine. Follow him on Twitter via @CUMagazine.