Besides turning to in-house colleagues to stoke marketing ideas, Trudi Mullins relies on another prolific source for brainstorming: her peers at other credit unions.
“You need to do that if you’re in a one-person shop,” says Mullins, vice president of communications and team development at $195 million asset Singing River Federal Credit Union in Moss Point, Miss.
One resource she uses is the CUNA Marketing & Business Development Council listserv.
“I’ll email someone and ask, ‘What do you think of this idea? Am I on or off the mark?’ ”
Mullins finds this sort of exchange extremely helpful. Recently, for instance, when she was planning an athletic competition for firefighters, first responders, and law enforcement officers as part of a campaign to increase business in those member groups, she contacted a marketer at a credit union with a similar membership.
“He sent me images to use in our campaign so I didn’t have to buy any,” she reports, “and shared a lot of good ideas for giveaways to members.”