The big data revolution has yet to arrive, according to eMarketer.
While executives continue to expect big data to transform their world, it’s not yet changing business at a fundamental level.
Only 5% of executives say big data’s primary effect is changing the way they do business, according to a 2014 Accenture poll.
These executives say its primary effect is impacting customer relationships (37%), redefining product development (26%), changing the way they organize operations (15%), optimizing the supply chain (9%), and making the business more data-focused (8%).
Still, 89% of surveyed executives say the revolution is still on the way and could impact business as much as the Internet has.