Make big data projects a part of your strategic plans, urges a CUNA Marketing & Business Development Council white paper.
For Rich Jones, president/CEO, Leading2Leadership LLC, it’s a matter of defining three areas:
1. A business intelligence strategy, or how you’ll collect, aggregate, and use data—strategically and operationally.
2. Budgeted investment in tools. Consider whether you need:
3. Resources. Do you need to hire a “data scientist”—a person trained to simplify complex data for management?
Jones was senior vice president of marketing and business development and business intelligence at $1.1 billion asset Eli Lilly Federal Credit Union in Indianapolis, now called Elements Financial Federal Credit Union.