Need a good book?
Credit Union Magazine’s 2014 Rock Stars recommend a slew of business and management titles to fill up your reading list for the year.
Jonathan Patrick, senior vice president/chief lending officer for UT Federal Credit Union in Knoxville, Tenn., recommends:
• “The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich”
Because: Some of the book’s suggestions can increase efficiency.
• “The E-Myth : Why Most Small Businesses Don't Work and What to Do About It”
Because: Every employee is a better employee if they think like an owner.
• “The Dream Manager”
Because: Helping your people get what they want will help you get what you want.
Kristen Mashburn, vice president of marketing for Listerhill Credit Union in Muscle Shoals, Ala., recommends:
• “Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness”
Because: It offers practical advice on building great teams, cultivating culture, and positioning your organization for growth.
• “The Accidental Creative: How to Be Brilliant at a Moment's Notice”
Because: It can change how you start your morning and prepare you to think more strategically.
Josh Allison, relationship development manager for Horizon Credit Union in Spokane Valley, Wash., recommends:
• “It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose”
Because: It’s the most impacting professional book I’ve ever read.
• “Grow: How Ideals Power Growth and Profit at the World's Greatest Companies”
Because: Ideals drive innovation and growth.
• “Linchpin: Are You Indispensable?”
Because: The author nails the new era of the workforce and what it takes to engage, lead, and inspire.
Rich Jones, president/CEO of Leading2Leadership LLC, recommends:
• “The First 90 Days: Critical Success Strategies for New Leaders at All Levels”
Because: It contains essential steps to become quickly effective in a new role or a new organization.
Michelle M. Hunter, senior vice president of marketing and development for Credit Union of Southern California in Anaheim Hills, Calif., recommends:
• “How The Mighty Fall: And Why Some Companies Never Give In”
Because: Every institution, no matter how great, is vulnerable to decline.
• “The 4 Disciplines of Execution: Achieving Your Wildly Important Goals”
Because: The methodology helped me increase employee engagement and improve delivery of results.
Amy McGraw, vice president of marketing for Tropical Financial Credit Union in Miramar, Fla., recommends:
• “Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less”
Because: This book is an awesome reminder of exactly what content marketing is and how to create strategies around more than just daily, weekly, or monthly topics.
Andrea Finn, digital marketing specialist for Royal Credit Union in Eau Claire, Wis., recommends:
• “StrengthsFinder 2.0”
Because: It is important for all individuals to know their strengths and to use them to their full potential.
• “First, Break All the Rules: What the World's Greatest Managers Do Differently”
Because: Not everyone can do all things. This book can help you realign yourself as well as your team.
What are you reading? Tell us about some of your favorite business reads and why you liked them.