NEW YORK (4/22/14)--It's a tight market for older job seekers. Finding suitable employment takes skill and creativity. To set yourself apart, learn how to make the most of social media for your job search (Parade Publications April 12).
Today's employers need people who are comfortable online, and the best way to find such employees is by digital recruiting.
Employers will check your profile on LinkedIn, browse your Facebook page, look for your blog or website, and check to see if you're tweeting. It's called "informal recruitment," and researchers at North Carolina State University, Raleigh, N.C., have discovered it's playing an important role in job searches.
Make your LinkedIn profile your first calling card for potential recruiters. Here are a few tips to help you create a winning profile:
Even if you're not actively looking for a job right now, make yourself as visible as possible. Share industry-related news once a week and join industry and special interest groups that have discussions that are meaningful to you. Post questions to the group and answer others' questions to show that you're current and innovative.
For related information, read "Be Cautiously Sociable on Social Networking Sites" in the Home & Family Finance Resource Center.