WASHINGTON (8/15/14)--American consumers think back-to-school shopping is becoming too expensive, as annual costs continue to rise, according to a new survey from the National Retail Federation.
The average family with children in grades K-12 expects to spend as much as $669.28 on clothing, shoes, school supplies and electronics in 2014--an increase of 5% from $634.78 last year.
The survey asked 1,515 Americans to identify the price range they think is acceptable to pay for back-to-school supplies and expenses. The poll asked: What do you think is a reasonable household back-to-school shopping budget?
About 84% of participants said that a reasonable amount was between $0 and $199 or between $200 and $499, GoBankingRates.com reported (Aug. 14).
Families with high school students and middle school students spend virtually the same: $682.99 for high school students, and $682.13 for middle school/junior high students. Parents with elementary school-age children will spend an average of $580.94.
Technology is driving a large part of the increase. Back-to-school shoppers will spend an average $212.35 on electronic items, up 7% from $199.05 last year.
About 53.8% of back-to-school shoppers will shop at a clothing store, 64.4% will visit discount stores, and 59.1% will shop at their favorite department store.