CHICAGO (9/30/13)--Credit union communicators need to pitch the right story to the media and also guide the resolution of a crisis, two speakers told the American Association of Credit Union Leagues' (AACUL) 2013 Communicators Conference last week in Rosemont, Ill.
The conference ran from Wednesday through Friday.
"Make sure the story you pitch to the media is the right story, and that you pitch it to the right editor in the right format," consumer guru Elisabeth Leamy told attendees Thursday. Leamy is a nationally known journalist and author who works as a consumer correspondent for ABC News and is a regular contributor to Good Morning America.
Leamy gave five additional "Rs" to help communicators get their stories published or broadcast:
|Karen Doyne, managing director of public relations firm Burson-Marsteller, Friday told attendees at the American Association of Credit Union Leagues' 2013 Communicators Conference in Rosemont, Ill., that in a crisis, they need to maintain their ability to guide the resolution. (Photo provided by CUNA)|
Another speaker, Karen Doyne, managing director of the public relations firm Burson-Marsteller, Friday told attendees, that in a crisis, they need to maintain their ability to guide the resolution.
"Unfulfilled expectations are at the core of every crisis that's poorly handled," Doyne said. "The overarching goal of every crisis communication plan is to maintain your ability to guide the resolution of the crisis," she said.
To do that, Doyne offered six principles:
"The principal principle is to have a plan and a team that can execute it," she said. "If I could have only one of those two, I'd take the team."