NEW YORK (7/2/13)--During the "Step Up Your Social Media Game" session Monday afternoon at America's Credit Union Conference (ACUC) in New York City, two experts shared information on why social media is so powerful, how credit unions are currently using social media and what improvements to make to become more successful.
The message of Jason Milesko, chief impact officer at Filene Research Institute, and Patrick Rooney, CEO of QUEsocial, was simple. The public isn't responding to basic marketing and advertising campaigns anymore. Instead the public wants to hear--through word of mouth--that the product or company is good, reliable and effective.
The Madison, Wis.-based Filene Research Institute recently conducted a survey on how credit unions are using social media. The conclusion: Credit unions have social media because they understand it is important but aren't utilizing it effectively.
To have a successful social media campaign Milesko and Rooney suggested credit unions:
"We are only bound by the limits of our creativity. There is so much we can do. The sky is the limit," said Rooney.
Throughout the presentation, Rooney and Milesko presented multiple examples of successful social media campaigns companies have created showing that social media is an inexpensive yet powerful tool in which to invest.
The conference, presented by the Credit Union National Association, ends Wednesday. Be sure to visit News Now and Credit Union Magazine frequently this week to keep up with all the ACUC action in New York City. You can also follow ACUC on Twitter and LinkedIn by using the links below.