SOUTH BURLINGTON, Vt. (1/21/14)--The Association of Vermont Credit Unions has introduced "Executive Exchange," a video interview series hosted and produced by league President Joe Bergeron.
Available through AVCU's YouTube channel, Bergeron will interview Vermont credit union chief executives and other credit union and cooperative leaders.
"Credit unions and cooperatives have stories that are worth telling, and the best people to share them are those who can do so in their own words," said Bergeron. "That's what I envision 'Executive Exchange' being ... no scripts, no cue cards, just straightforward dialogue with the people who believe passionately in the cooperative business model and who demonstrate the credit union difference to their members every day."
Jerry Cross, president/CEO of $132 million-asset One CU, Springfield, Vt., is the featured guest in the first episode of "Executive Exchange." Cross told Bergeron how he began with One CU when it was a single-sponsor credit union serving employees of Bryant Grinder Corp.
Cross said his greatest achievement with One CU was providing a needed service to members. For example, when Bryant Grinder employees went on strike, the credit union offered assistance to employees, Cross said. "We were the only institution in Springfield that was offering positive financial help to these people, and they did not forget it," Cross said. "That's what this industry is about: Building loyalty and building trust."