LONG BEACH, N.Y. (6/11/14)--New York's largest credit union has opened its first branch in Long Beach and, with it, has launched a community-specific debit card that will drum up donations for Superstorm Sandy relief efforts (Newsday June 9).
Bethpage FCU's newest branch will issue debit cards to raise funds for the City of Long Beach Relief Fund. (Bethpage FCU photo)
Bethpage (N.Y.) FCU, with $5.6 billion in assets, said it will donate $50 to the City of Long Beach Relief Fund and $50 to the credit union member for each checking account opened with direct deposit at the new branch.
This initiative comes on the heels of the credit union helping drive an "Open for Business" ad campaign last year, in partnership with the city, to bring attention to the city's resurgence following the deadly and destructive hurricane that ravaged the East Coast in 2012.
A Bethpage representative told Newsday that the debit card program will serve as a pilot for potential, future customized community debit cards.
The new branch--the credit union's 28th--will offer service to both English- and Spanish-speaking members, and will be staffed by six full-time and two part-time employees.