RAPID CITY, S.D. (4/17/14)--Black Hills FCU, Rapid City, S.D., officially opened the doors of its first stand-alone facility on the Cheyenne River Indian Reservation April 9.
|Roger Heacock, president/CEO of Black Hills FCU, cuts the ribbon at the opening of the credit union's new member service center located on the Cheyenne River Indian Reservation in South Dakota. BHFCU management and members of the community of Eagle Butte gathered for the event April 9. (Credit Union Association of the Dakotas photo)|
Since Sept 2012, when it merged with CR Community First FCU, the $984 million-asset Black Hills FCU operated from an office in the basement of the Cheyenne River Housing Authority building.
"BHFCU merged with CR Community First to ensure credit union financial services would remain available in an area where they are desperately needed," said Roger Heacock, Black Hills FCU president/CEO (Memo April 16). "We are a not-for-profit financial cooperative, owned by our members with the mission to educate, advocate and serve our members' financial needs. There are few places more in need of our services than right here on the Cheyenne River Reservation."
From the new branch, Black Hills FCU serves residents of Dewey and Ziebach Counties--two of the most impoverished counties in the U.S. Both are encompassed by the reservation. Although the fourth largest reservation in the nation, Cheyenne River is home to just 8,000 residents.
"We now serve more than 500 members from our Cheyenne River Member Service Center, people who truly need and value credit union services," said Carol Brown, Black Hills FCU vice president of marketing and business development. "The small steps here are exciting--we have adults who have never used financial services coming in and opening their first account. We are able to provide the education and guidance to help them get started on a healthier financial path."