GRAND RAPIDS, Mich. (4/7/14)--CU*Answers, a Grand Rapids, Mich.-based credit union service organization, announced that it has established an ownership/partnership relationship with Chatter Yak!, the Oshkosh Wis.-based CUSO that specializes in marketing, social media, website development and branding.
Randy Karnes, CU*Answers CEO, described the partnership as "a walk-the-talk investment."
"We pull ourselves towards the future by committing in the present to get vested in new ideas and service requirements," Karnes said. "We see social media, not as a tangent to member service and contact, but a core competency need for the future."
Added Kevin Ralofsky, Chatter Yak! co-founder and president/CEO of CitizensFirst CU, Oshkosh, Wis.: "We have always pushed a culture of curiosity to challenge the way credit unions should think about their relationships with members and their communities. With this partnership we hope to drive a deeper and more meaningful understanding of how credit unions blend everyday business with social data and the member experience."