WASHINGTON ( 7/25/13)--Credit unions took creative measures to make sure their members tweeted the "Don't Tax My Credit Union" message during the Credit Union National Association's DontTaxMyCU Tuesday national grassroots Twitter campaign.
They delivered that message to more than 875,397 people, including members of Congress and their Twitter followers. The message that lit up Twitter reached its mark with 2,171 tweets that specifically mentioned a member of Congress's Twitter handle and the #Don'tTaxMyCU hashtag, according to CUNA's analysis.
Also, more than 500 messages tweeted the hashtag but without mentioning a specific member of Congress.
"The overwhelming grassroots response on social media just shows how strongly the public--and especially credit union members--oppose taxing credit unions," said Paul Gentile, executive vice president of strategic communications and engagement. "Credit union members nationwide understand that a tax on credit unions is just another tax on them, and they are telling their representatives in Washington: 'Don't tax my credit union.'"
The Don't Tax My Credit Union messages included tweets from two congressmen--Rep. Lloyd Doggett (D-Texas) and Rep. David Scott (D-Ga.)--who tweeted their agreement with the message. See related News Now story Even Lawmakers Tweet: 'I Agree #Don'tTaxMyCU.'
|Credit unions took creative measures to make sure their members took action on the "Don't Tax My Credit Union" message during the Credit Union National Association's DontTaxMyCU Tuesday national grassroots Twitter campaign. (Photo provided by Gesa CU)|
One creative way to generate action came from Richland, Wash.-based Gesa CU, a $1.2 billion asset credit union with more than 112,020 members. Gesa CU tied access to its website at www.gesa.com to the Don't Tax My Credit Union efforts to contact members of Congress and deliver the "Don't Tax My Credit Union" message.
Those logging on to the credit union's site couldn't access it until they made a decision on whether or not they would opt to go to the Credit Union National Association's www.DontTaxMyCU.org site to send an e-mail to Congress.
Brian Griffith, marketing and communications manager, told News Now that as of Wednesday morning, the site had more than 5,532 click-throughs to the CUNA DontTaxMyCU microsite.
Some incorporated their tweets with vidoes. A video from Alexandria,Va.-based CommonWealth One FCU was the subject of a Virginia Credit Union League tweet: "Love this vid from @COFCU on importance of #Don'tTaxMyCU: http://bit.ly/12TnOrk ! Have u written ur lawmakers? http://bit.ly/NoTaxCU
The video of Charlotte Cash, president/CEO of CommonWealth One, urges members to advocate for credit unions' tax-exemption, noting, "This is important to YOU because another tax on Credit Unions is just another tax on YOU." (Use the link to see the video).
Kristen Christian, who began the Bank Transfer Day movement with a tweet of her own, tweeted to her senators: "you can't touch the credit union tax exemption status! http://bit.ly/15J75WZ #DontTaxMy CU" and included entertainment--a video of MCHammer's song, "U Can't Touch This."
And this one from the day after from BankingYouCanTrust @BankingYouTrust: "Just because 'Don't Tax Tuesday' is over doesn't mean you shouldn't let your legislators know how you feel #DontTaxMyCU".