WASHINGTON (8/8/13)--In an apparent direct response to credit unions' successful grassroots social media blitz spreading the message "Don't Tax My Credit Union," a major banking trade association has launched a similar looking but rampantly anti-credit union campaign.
"The bank attacks and misinformation campaigns are only going to multiply and escalate as the nation's policymakers continue their tax reform discussions and as credit unions continue to have success getting our message out," says Credit Union National Association Vice President of Political Affairs Trey Hawkins.
"It is imperative that all credit unions and their supporters keep up a vibrant advocacy effort to preserve the credit union tax status and therefore preserve credit unions as a smarter financial services option for consumers," he notes
Hawkins adds, "The best way to respond to these bank attacks is to just keep doing what we've been doing all along: keep telling Congress: Don't Tax My Credit Union!"
CUNA, the state credit union leagues, credit unions and their members made big waves on Twitter in July when they propelled their advocacy message onto a new plane with DONTTAXTUESDAY, as part of the ongoing Don't Tax My CU campaign.
CUNA urged credit unions and their members to tweet "Please #DontTaxMyCU @ (Twitter handle of your senator here) #DontTaxTuesday" on July 23, or to post the same message on Facebook. CUNA estimates that more than 875,000--including many lawmakers--viewed tweets that were posted in support of credit unions and their tax exemption.
It is the American Bankers Association (ABA) that is promoting its message to increase taxes on credit unions via a website, social media campaign, and videos. The ABA urges banks to have their employees send the messages to federal lawmakers.
CUNA President/CEO Bill Cheney is strongly encouraging credit unions and their supporters to use the current five-week congressional district work period to meet with their lawmakers at home to spark more public messages of support, on tax and other key credit union issues. He recommends:
Take advantage of any available public event to engage your Representatives and Senators. Many will hold town hall meetings, others will not, but be on the lookout for these opportunities and prepared to take advantage.
Arrange in-district meetings with league and credit union representatives; Oftentimes members of Congress have more time available for these "Hike at Home" meetings than in Washington during session, in a more relaxed atmosphere.
Keep encouraging credit unions to drive their membership to www.DontTaxMyCreditUnion.org and to take action there.