MADISON, Wis. (11/18/13)--CUNA Brokerage Services Inc. (CBSI) has signed 11 more credit unions to offer its investment services program to their members.
"CBSI's investment program will help these credit unions deepen member relationships and give members another reason to look to their credit union for all of their financial needs," said Jim Metz, CBSI president/CEO.
With the addition of the 11 new programs, CUNA Mutual is adding an additional 670,000 new members on top of the millions of members it already has.
The 11 new credit unions include:
An investment relationship with a credit union increases member loyalty by more than 40%, which helps cement the overall member relationship and lock in additional years of revenue from credit union services, according to research by Kehrer-Saltzman and Associates.