MADISON, Wis. (5/15/14)--Registration is now open for CUNA Sales and Service Culture Institute, to be held Sept. 8-10, in Nashville, Tenn.
"Successful credit unions are demonstrating that sales and service, when practiced together, can deliver impressive results," said Carla Schrinner, Credit Union National Association Creating Member Loyalty implementation manager. "We often see service pursued at the expense of sales--or the other way around--and we'd like to change that trend by showing credit union professionals that they cannot only have both, but that each can help the other grow."
Advancing sales and service is about changing staff and organizational behaviors. Using a change management model, the institute's sessions will explore the importance of organizational alignment and highlight the three distinct change phases and accompanying steps that an organization should go through to achieve a successful culture shift:
This year's institute features best-practice discussions and networking opportunities that prepare attendees to define and develop a credit union culture that shapes member experiences, exceeds expectations and builds loyalty.
For attendees interested in aligning their credit union sales efforts, registrants receive a discount to attend CUNA Succeeding in Member Sales eSchool, to be held Aug. 13 to Sept. 3.