CUNA marketing, biz dev. council honors excellence winners
March 30, 2015
MADISON, Wis. (3/31/15)--The CUNA Marketing & Business Development Council Conference honored credit unions and executives at its annual conference March 25-28 in Las Vegas.
Hilary Reed, senior vice president/chief relationship officer, Inspire FCU, Bristol, Pa., was recognized with the Marketing Professional of the Year Award.
Carol Payne, vice president/communications and marketing, California and Nevada Credit Union Leagues, Ontario, Calif., won the Hall of Fame Award.
Teea Reed, director of marketing and business development, Union Square FCU, Wichita Falls, Texas., won the Rising Star of the Year Award. This new award recognizes and honors a rising professional with two or fewer years of experience in the credit union industry.
Sandi Carangi, CEO, Mercer County Community FCU, Hermitage, Pa., was presented with the Volunteer of the Year Award. Carangi serves on the Member Resources Committee.
The Excellence awards recognize outstanding new marketing and business development approaches with potential for universal application across the industry. This year's winners are (by category):
Business Development: Summit CU, Madison, Wis., for its free financial wellness initiative, CUatWork;
Community Outreach and/or Political Advocacy: Local Government FCU (LGFCU), Raleigh, N.C., for its Leading for Results program. This year, LGFCU reinvested in its partnership with the University of North Carolina-Chapel Hill School of Government to offer credit union employees leadership training. The goal of the LGFCU Fellows program is to provide development and management skills to mid-level executives; and
Miscellaneous: Inspire FCU, Bristol, Pa., for its brand re-animation and name change. Inspire FCU's brand strategy is to build meaningful "Inspirerelationships" with members and the community, encouraging financial literacy and economic growth through relationship development. To reflect its brand strategy, Inspire FCU underwent a complete makeover of its brand this year.