GERMANTOWN, Md. (6/25/14)--Mid-Atlantic FCU, with $279 million in assets, is encouraging members and the community to make a "[MOO]ve Against Hunger."
The Germantown, Md., credit union is using social media to solicit donations to purchase locally raised steers during the Montgomery County 4-H auction and, in turn, give the meat to the Manna Food Center in Gaithersburg.
Donations to the "[MOO]ve Against Hunger" campaign can be made either at the custom website or by texting "BEEF" to 55155. Text donors will receive a link directing them to a mobile donation page.
For every dollar donated between now and July 31, Mid-Atlantic FCU will match up to $5,000.
All donors will receive a social media thank you via MAFCU's Facebook page, along with an image of the "[MOO]ve Against Hunger" poster that can be shared and reposted on personal social networks.
Last year, the credit union provided a quality protein source to close to 400 families last year, said Marc Wilensky, Mid-Atlantic FCU vice president of marketing. He added that the credit union wanted to do more and enlisted CafeGive Social expand its reach into the community and inspire others to join it in helping Manna Food Center provide even more quality local beef to its neighbors in need.